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Past work

A closer look at the work

The strategies, content and numbers behind a few of the brands I’ve worked with.

Case studies

Food & drink

Honey & Rye Bakery

From a quiet feed to sold-out Saturdays

A neighborhood bakery posting once a month, with most of its followers from the week it opened.

What I did

  • Rebuilt the profile and highlights around the weekend menu
  • Weekly reels of the morning bake, shot on a phone
  • A Saturday drop series with a countdown in stories
  • +310%profile visits in 60 days
  • 8sold-out Saturdays in a row

Beauty

Juniper Skin Studio

A booked-out calendar from Instagram alone

A new esthetician with glowing reviews and an empty Tuesday.

What I did

  • Educational carousels on the skin questions clients ask most
  • Treatment videos filmed on a quarterly content day
  • A booking link in every post and story
  • +42%engagement rate
  • 2xbooking inquiries in 90 days

Fitness

Northside Fitness Co.

Launching a new class to a full room

A family-run gym launching its first early-morning class, with three weeks to fill it.

What I did

  • A three-week launch plan across Instagram and TikTok
  • Behind-the-scenes reels with the coaches
  • A founding-member offer in stories
  • 38sign-ups before launch day
  • 120kviews on the launch reel

Fresh from the feed

Short-form video and photos made for clients.

Brands I’ve posted for

  • Honey & Rye
  • Juniper Skin
  • Northside Fitness
  • Wildbloom Florals
  • The Tin Cup
  • Maple Street Books

Kind words

What clients say

Before Sadie, our Instagram felt random and rushed. Now every post has a purpose, and customers mention our reels when they come in. It finally feels like our socials are working for us.

Maya L.Honey & Rye Bakery

The content calendar changed everything. I approve the month in ten minutes on a Sunday, and my feed looks better than it ever did when I ran it myself.

Dana K.Juniper Skin Studio

Our launch reel did more in one week than a year of flyers. Worth every penny.

Chris T.Northside Fitness Co.

Ready for a feed you’re proud of?

Book a free 20-minute call. We’ll talk about your business, your goals and what social media could do for you, with no strings attached.

Demo: On your own site, this opens your booking page (Calendly, Acuity, HoneyBook, Dubsado or any link you use). No booking link? It opens your contact form instead. Send a message