NFWA
Visit nfwassociation.com (opens in a new tab)- Service
- Squarespace · Sport
- Studio
- Squareposh
Project brief
The goal
Give the National Football Wives Association a home that explains who it is for and turns interest into applications. NFL wives and partners needed to understand the membership and apply, and brands needed a clear route to partner.
What it is
A membership site for a national association of NFL wives and partners, with a gated member area behind a login, an application form, an events page with photo galleries and a sponsorships page for brands.
Built for
Membership · Events · Brand partners
SEO
Every nav section has its own page with a unique title one level deep, canonical tags on each, an XML sitemap covering the nav and gallery pages, and the apex domain redirecting to www. No page is blocked from indexing.
What we built
- A members-only area behind a login, with a free NFWA Membership plan
- A membership application form on its own page, reached from Apply Now
- An events page where each past event links to a photo gallery
- A founding board section with a photo, role and short bio for each member
- A sponsorships page with partner logos and a Partner With Us button
- A Stay in the Huddle newsletter signup on the home, about and events pages
