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Mr. Formal Wear

Visit mrformalwear.com (opens in a new tab)
Service
Squarespace · Formalwear
Studio
Squareposh
Live site
mrformalwear.com (opens in a new tab)

Project brief

The goal

Give a Clifton Park tuxedo shop a site that does the explaining and gets people into the store. Visitors needed to find the right service, weigh renting against buying and request an appointment without calling first.

What it is

A Squarespace site for a tuxedo and suit shop in Clifton Park, New York, with a page for each service, appointment and measurement forms, and an online store for shoes, ties and casual wear.

Built for

Weddings and prom · In-store appointments · Rentals and sales

SEO

A page for every service and occasion, from wedding rentals to prom to tailoring, with keyword-led URLs and page titles, a canonical URL on each page and the Clifton Park address in every footer.

What we built

  • Separate pages for wedding rentals, wedding sales, prom, custom suits and tailoring
  • An appointment form with an event picker for weddings, prom, rentals and custom suits
  • An out of town groomsmen form for chest, waist, sleeve and shoe measurements
  • A Squarespace store with cart for shoes, ties, belts, casual wear and gift certificates
  • A buying versus renting comparison and a four step rental process on the wedding page
  • Address, phone, email and opening hours in the footer of every page
Mr. Formal Wear Home page with the Clifton Park headline, the online collection and the appointment call to action
Home page with the Clifton Park headline, the online collection and the appointment call to action
Mr. Formal Wear Wedding rentals page with six reasons to rent locally and the four step rental process
Wedding rentals page with six reasons to rent locally and the four step rental process
Mr. Formal Wear Custom suits page with fabric, lapel and lining choices and the four step consultation process
Custom suits page with fabric, lapel and lining choices and the four step consultation process
Mr. Formal Wear homepage, full length
The whole homepage — scroll inside the frame

More work

Three more from the portfolio.

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